Battlefield 3 is EA’s shot across the bow at Activision’s Call of Duty, the warning that they’re coming after the billion dollar generating Modern Warfare franchise, and that they’re willing to bet the farm on it all too. It would be nice to think that now the game is out the onslaught of the year long marketing push is to be retired and we can all have a rest from the BLUH NUH NUH BLUH NUH NUH, but the war’s only just getting started.
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